6 Best WordPress Form Builder Plugins

A WordPress form builder can take your user experience and client communication to the next level. Discover the best form builder plugins with this guide.

Best WordPress Form Builder Plugins for Your WordPress Website
Portrait for Rebecca DiCioccioBy Rebecca DiCioccio  |  Updated September 28, 2023

Your WordPress website is your digital shopfront and the first point of contact many potential customers will have with your business. Encouraging visitors to get in touch, take action, or interact with your brand or product is key to increasing engagement. WordPress form builders are plugins that help you do just that by streamlining any action taken on your site to optimize the experience – from domain name to CTAs. They’re so efficient that 50% of marketers say forms are their primary source of lead generation.

What’s A WordPress Form Builder Plugin?

A form builder plugin for WordPress is a plugin that allows you to build and manage all types of forms for your WordPress website in a single place.

With the right form builder, you can:

  • Refine user experience (UX)
  • Personalize navigation
  • Expand your contact list and database
  • Benefit from a consistent and reliable communication channel
  • Increase sales

The best form builder plugins are responsive, personalizable, scalable, translation-ready, and don’t require any coding skills. Naturally, they should also fit your design preference, style, and budget. Remember to check that your chosen plugin supports several integrations and allows you to build the form – or form types – you have in mind.

What Are the Best Form Builder Plugins for WordPress?

Ready to get started? Here are some of the best WordPress form builders to choose from.

1. Paperform


Paperform is a flexible online form builder that helps small businesses build beautiful solutions tailored to their brand. With its powerful no-code editor, curate your unique look and feel by customizing colours, fonts, layouts and themes, or go crazy with their 600+ templates. If you can imagine it, you can Paperform it. It’s as simple as writing a document but a lot more fun. 

Paperform’s flexibility extends past its editor. You can utilize the WP form builder to manage any type of project. Take payments, automate onboarding, create dedicated landing pages, schedule appointments and put manual processes on autopilot. With Paperform, you don’t have to settle for a form like everyone else’s. Instead, create beautiful no-code solutions that simplify your work and life.

Paperform Pricing

Paperform is one of the best WP form builders to help small businesses and teams simplify work and get more done. After the Paperform 14-day free trial, you can choose the Paperform plan that best suits your budget and needs, including unlimited forms and free direct integrations.

  • Individuals and small teams: Essentials – $20/month
  • SMBs who want on brand and full functionality: Pro – $40/month
  • Organizations wanting 10 users and custom HTML: Agency – $135/month

Pro Tip – annual subscriptions are excellent to save up to $10 a month!

Paperform Features 

Paperform is one of the best WordPress form builders due to its versatility. Essentially a digital Swiss Army for small businesses, all Paperform options offer high levels of responsiveness, countless integrations, unlimited forms, and the latest security features. 

Plus, each plan is specifically crafted to suit a different kind of business. Here’s what to expect:

  • Entirely customizable solutions using built-in Unsplash and GIPHY libraries or the in-app image editor to add finishing touches on the fly
  • Advance payment features including eCommerce, coupons, invoices and  Stripe, Paypal Business, Braintree, and Square
  • Custom built-in data analytics and powerful data management and automation workflows, including google analytics and Facebook pixel support
  • Integrated logic and power features like conditional logic for content, rank field, calculations and guided-mode
  • Custom domain, URL, and HTML
  • Security features including SSL encryption and ReCAPTCHA
  • Form sharing options where you can make your templates. 

Paperform Pros

  • 24/7 customer support
  • Entirely customizable forms
  • No-code solutions 
  • 500+ templates to get inspired by 
  • 2,000+ integrations to improve productivity, automate workflows and free up time to focus on the work that matters.
  • Unlimited forms with any plan
  • A single destination where you can make sales, take bookings, build free-text forms, write calculations and get paid.
  • Available in over 14 languages

Paperform Cons

  • No free plan
  • Entry-level plans offer limited style and font options

2. WPForms

WP Forms form builder

WPForms is one of the most established and reliable and user-friendly WP form builders on the market. This plugin is designed to do precisely what it says: help you create various forms that are effective, customizable, and powerful. Launched in 2016, WPForm has become one of the leading WP form builder plugins, and today it is used by over 4 million users. Featuring endless benefits and functionalities, WP Forms also boasts a low price point, and an effective user experience. 

WP Forms Pricing

WPForms has a plan for any WP user. At a discounted price, these plans are among the most affordable ones on the market:

  • Best for business owners: Elite – $299.50/ year
  • Best to scale up your project: Pro – $199.50/ year
  • Best for small businesses: Plus – $99.50/ year
  • Best entry-level: Basic – $39.50/ year

If you have fallen in love with the features of WPForms, but are running on a tight budget, you can benefit from WPForms Lite – the free version of WPForms.

WPForms Features

WPForm is a comprehensive form builder that, depending on your chosen plan, offers hundreds of integrations, security features, and style options. Here are some of the best WPForm features: 

  • Easy drag-and-drop form builder interface
  • Custom fields and real-time editing
  • Build unlimited forms, from newsletters sign-ups to product lists
  • Direct integrations with your RM software, like Salesforce
  • Streamlined visitor communication
  • Integrations with WooCommerce, Elementor, and MailPoet
  • Fully customizable forms
  • Suitable for payment forms and suitable for integrations with Paypal, Stripe, and Authorize.net
  • Packed with security features such as reCAPTCHA, anti-spam protection, and encryption. It is compliant with GDPR guidelines.

The free version offers basic features, but still allows you to create impressive forms for free. Here are some great WPForms items to try:

WPForms Pros

  • Suitable for beginners
  • Entirely customizable
  • Lightweight and responsive
  • Looks great on any device
  • No need for coding skills

WPForms Cons

  • No free trial
  • The Lite version includes only limited features

3. Ninja Forms

Ninja Forms form builder

Established over ten years ago, Ninja Forms is a veteran of WP form builder plugins. Used by over 1 million WP users, this plugin is one of the most popular on the market. Aside from being beginner-friendly and highly responsive, the forms created with Ninja Forms can be integrated with a variety of payment, survey, CRM, and analytics tools. 

Ninja Forms Pricing

Ninja Forms offers a variety of pricing plans, including:

  • Agency – $499
  • Professional – $199
  • Personal – $99

If you can’t find a suitable option, you might benefit from Ninja Forms’ à la carte option – which allows you to simply pick and pay for what you need. 

Ninja Forms Features

With yearly updates, Ninja Forms provides up-to-date and current features in all of its plans, including:

  • Beginner-friendly drag-and-drop interface with developer options for advanced users
  • Custom WP and CSS forms
  • Endless field options
  • Submissions management and export options for contact list and analytics
  • Over 40 premiums add-ons to customize any plan
  • Include countless integrations, such as Mailchimp, Constant Contact, and Capsule CRM.

Here are some great Ninja Form items to try:

Ninja Forms Pros

  • Beginner-friendly
  • All-around technical support
  • Developer alternatives for deeper customization
  • Free core plugin
  • Tried-and-tested plugin

Ninja Forms Pros

  • No free trial
  • It sits on the expensive end

4. Typeform

Typeform form builder

If you’re looking for a new, stylish, and incredibly interactive way to connect with your website visitors, Typeform is the right plugin for you. This form builder is built on a variety of integrations with most top apps. 

Like the other form builders above, Typeform does not require coding skills, comes with over 60+ templates, and is suitable for creating all varieties of forms – from quizzes to payment forms. But, unlike other options on the market, Typeform allows for even more customization and sleek form designs.

Typeform Pricing

Typeform is available in three different plans:

  • Basic – 21EUR/month
  • Plus – 46 EUR/month
  • Business – 75EUR/month

Investing in yearly subscriptions allows you to save up to 16%. You can also benefit from the Free Typeform Plan – while this only offers limited features, it can be a great entry point for new WP users. 

Typeform Features

Each Typeform plan includes:

  • Unlimited Typeforms, questions, and Logic Jumps
  • Calculator for payments
  • Reports and notifications
  • Over 60 templates
  • Custom link and URLs
  • Endless customization options
  • Integrations with Notion, Google Drive, Google Sheets, Google Analytics, Monday, Slack, Facebook Pixel, Salesforce, and much more

While the free plan includes most of the features above, your choices might be limited to only a few forms and questions. 

Typeform Pros

  • Free plan available
  • Highly responsive
  • Best for conversational forms
  • Include logic jumps
  • No coding skills required
  • Scalable 

Typeform Cons

  • Limited conditionals
  • Limited language options
  • Basic plan customization options are limited

5. Gravity Forms

Gravity Forms form builder

If you find contact forms unreliable and dull, you’ll be surprised at what Gravity Forms can add to your website. This easy-to-use plugin is based on a drag-and-drop interface, making it suitable for all WP users. 

However, developers and advanced users can benefit from this form builder’s endless functionalities and customization options. Gravity Forms is the ideal solution if you wish to create a tailored form with all the questions and features you desire, without worrying about affecting your users’ experience. 

Gravity Forms Pricing

Gravity Forms offer three main pricing plans: 

  • Basic – $59
  • Pro – $159
  • Elite – $259

Gravity Forms also offers several add-ons that can be integrated into any of their plans. 

Gravity Forms Features 

Gravity Forms is packed with some of the best features to create powerful and complex forms for your site. These include: 

  • 30 fields
  • Email notifications and reports
  • Over 14 add-ons
  • Conditional logic
  • Spam filter and security features
  • Integration with payment tools such as Paypal and Stripe
  • Suitable for complex forms, including custom surveys and polls
  • File uploads options
  • “Save and continue” option for users
  • Calculation abilities for quizzes and payments

Here are some great Ninja Form items to try:

Gravity Forms Pros

  • Easy to use but not powerful enough to create complex forms
  • Real-time editor
  • Conditional logic
  • Drag-and-drop options
  • Gravity Forms can be integrated with a variety of marketing tools

Gravity Forms Cons

  • Can be expensive
  • No free plan or trial available

6. Involve.me

involve.me is an online builder for forms (including payment forms), quizzes, calculators, surveys, landing pages, sales funnels and more. This builder allows you to create various interactive content elements which can be embedded on your website, shared as links or presented as stand-alone pages.

Involve.me is a no-code tool, so all elements can be dragged and dropped onto a canvas and then designed with just a few clicks. If you wish to rely on existing designs, you can choose a template, add your logo to it and you are good to go. Otherwise, you can also start from scratch and customize your projects fully. 

Building forms with involve.me is very simple and intuitive so anyone can design and publish beautiful forms in a matter of minutes. To make your forms more robust, you can add validation rules for various input fields or assign logic jumps so your forms are more personalized. 

Involve.me Features:

  • 30+ native integrations
  • Zapier integration enabling 1000+ additional integrations
  • Personalization of questions across projects
  • Validation rules
  • Logic jumps
  • Score-based projects
  • Formula builder for advanced interactive calculators
  • 5 Payment gateways
  • Complete responsiveness for mobile devices
  • Analytics dashboards
  • Revealing partial submissions

Involve.me Pricing

Basic plan is free forever. You can start a 14-day free trial to try out premium features. Additionally, there are 3 paid plans:

  • Starter plan starts from 19$ / month
  • Professional plan starts from 49$ / month
  • Business plan starts from 149$ / month

Involve.me Pros

  • Feel trial 
  • Very simple to use with a clean and intuitive interface and a neat setting process
  • Offers a multitude of embedding options
  • Ready-to-use templates
  • Tutorials and plenty of learning resources. 

Involve.me Cons

  • The free plan comes with limited features, uploads, and submissions. 
  • The collection of templates can be expanded

Wrapping Up…

As WP forms become increasingly important for lead generation, marketing, and UX, form builders are beginning to populate the market. Selecting the right plugin for you can be challenging, so make sure to select one that fits your style and preferences while keeping your site light, fast, and responsive. Any of the WP form builders above can help you create your ideal form design, streamline your communication channels, and expand your audience without the need for coding skills.

Guest Author: Rebecca DiCioccio from Paperform

Rebecca DiCioccio is a member of the Growth team at Paperform. Outside of work, Rebecca can be found exploring the outdoors or with a book in hand. Rebecca’s background in copywriting and keen interest in SEO and digital marketing mean she understands the importance of staying up to date with the latest trends in a dynamic and ever-changing industry.

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