Creating Professional Landing Pages with Instapage

What is Instapage? Also learn how to create professional landing pages that will improve your conversions.

Portrait for EnvatoBy Envato  |  Updated November 30, 2022

The internet is a crowded place to be in, and when it comes to promoting yourself in such a crowded room, it may not always be such an easy task.

Landing pages have, time and again, been used to promote both startups and ideas on the internet. In fact, in the field of online marketing, certain things just never seem to lose their charm, and landing pages surely come under this category.

In this post, I will be taking a look at a revolutionary service that lets you build landing pages with ease — Instapage.

What is Instapage?

As mentioned above, Instapage is a service that lets you build landing pages for your online marketing and promotion campaigns with ease. It offers features such as A/B Testing, multiple campaign management, easy page building, and a lot more!

In terms of pricing, the first page that you build is free, but for additional pages, there are plans starting at $29 per month. For paid users, the cap is not on the number of pages that you can make, but the number of visitors that you can get, with the unlimited visitors’ plan being priced at $179 per month (includes phone support and additional benefits).

Instapge comes with its own collection of templates, but you can also choose from another 60+ professional templates over on ThemeForest.

How Does it Work?

Instapage has a lot to offer when it comes to creating landing pages, such as:

1. WYSIWYG Editor

Instapage offers a WYSIWYG Editor that lets you easily create landing pages. Simply select the template of your choice, and then you can customize and tweak it to suit your needs. Almost every element on a page can be dragged and aligned as per needs.


Plus, Instapage also comes with its own set of social sharing buttons and SEO plugins to help you promote your online campaigns with ease. Instapage offers free sub-domains, but you can also use your own custom domains across all paid plans.

2. Integrations

Even though Instapage allows you to create landing pages within minutes, at times, additional services are required to properly promote and get the most out of your landing pages.

As such, Instapage makes it easy to integrate with third-party apps and solutions. Need to connect with the likes of SalesForce, ZOHO Office, Facebook, Google Analytics, Constant Contact, MailChimp or WuFoo Forms? Have no fear, because Instagram has got you covered!

email automation cycle

You can automate emails, analytics and a lot many other things. You can integrate with social media platforms, and even other tools such as CrazyEgg and ClickTale.

Also, the integration just does not stop here. Got a WordPress website? Well, Instapage allows you to publish landing pages as a natural extension of your existing WP site.

3. A/B Testing

Instapage has an in-built A/B Testing tool to help you assess the performance of your landing pages and pick the one that works best for your online marketing campaign. You can track visitor behavior, increase your conversion rates and easily enhance the overall performance of your campaign.

Instapage's in-built A/B Testing tool

Instapage offers real-time analytics, so basically, any A/B test change that you make can be tracked and viewed by you instantly.

4. Easy Campaign Management

Instapage makes it fairly simple and straightforward to manage your online marketing campaigns. You can respond to the progress of your campaigns as and when they progress: need to change an existing landing page? Go ahead!

Plus, you can also add contributors and collaborators to help your entire team get a bigger picture and work together towards the promotion of your landing pages. You can even organize your related landing pages into grouped campaigns, and watch your leads grow in real time, right from your Instapage dashboard!


When it comes to online promotions and marketing, landing pages are often employed to assess the mood of the target audience as well as to promote a given product or service. As such, a service such as Instapage can very well be extremely handy in the promotion of products and services on the internet, simply because it takes away the headaches that are otherwise associated with landing pages — right from creation to publishing to analytics and tracking, Instapage manages it all. Also, check out how you can use Unbounce to create landing pages.

If you are planning to set up a landing page for your next promotion campaign, do give Instapage a try!

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