How to Promote your T-Shirt Business

Discover the tools you need to promote your t-shirt business, as well as advice on designing a t-shirt brand logo and other branding and marketing assets.

Portrait for Hermione WrightBy Hermione Wright  |  Updated April 26, 2020

So you’re brimming with ideas for cool t-shirts that everyone is going to want to be seen in. It’s a great start, but the hardest part can be bringing your t-shirt business to life; and, of course, making sure that your brilliant concepts are seen (and bought) by as many people as possible. In this post, discover the tools you need to promote your t-shirt business, as well as advice on designing a t-shirt brand logo and other branding and marketing assets.

How to Start a T-Shirt Business

It’s all very well to have one knockout idea for a t-shirt design, but if you want to be more than a one-hit-wonder and build a brand with longevity, you need to think about how you present yourself to your new and potential customer base.

  1. Find your niche
    The popularity of t-shirts is a great indicator of business potential, but it also means the market is flooded with competition. To get noticed, you need to find your niche–something that potential customers will recognize as distinctly your own.
  2. Follow trends
    The fashion world changes–and fast. One way to keep on top of trends and remain ahead of the game is by following this t-shirt designs chart, which automatically updates with trending designs across various websites.
  3. Market yourself
    Building a brand is about more than selling amazing products (although that certainly helps). To connect with your potential audience and maximize sales, you need to promote your brand on Pinterest and other channels in a way that reflects the products you are trying to sell.

Read on to find out how to market yourself easily and cheaply, without compromising on quality.

How to Sell T-Shirts

1. Create Product Mockups

So you have a great product and a logo that really defines your brand. Now it’s time to turn all that hard work into sales. The first step is to make some brand collateral, like imagery and video content that shows your product in situ.

When you’re starting out, it can be costly and time-consuming to create stand-out photography and other assets to catch the attention of potential customers, but with 92% of consumers saying that visuals are the top influencing factor affecting a purchase decision, it’s essential to get this right.

A great way to get around this is to use Placeit’s t-shirt mockups, where you can quickly download both photography and video assets that showcase your unique t-shirt design on models and in other cool locations. A t-shirt mockup is far more effective than just a standard picture of a t-shirt; instead, you can really help people to imagine what it will look like, out there in the real world. Create a t-shirt mockup here.

2. Create Social Media Ads

It won’t come as a huge surprise to hear that social media is essential to the growth of a new brand–especially Instagram, where at least a third of users have bought an item of clothing as a result of promotion or advertising on the social network. The photo and video t-shirt mockups you create through Placeit can be used to populate your social media feed, adding credibility to your brand.

You can choose from hundreds of templates, which you can then upload to social media and even boost with paid advertising if you want to target more people and grow your following. With social video generating 12 times more shares than text and images combined, it’s really important to make at least one video t-shirt mockup template part of your t-shirt business plan.

3. Create Cinemagraph Mockups

Another way to stand out is by creating cinemagraphs. In the same way as the t-shirt mockups, you can easily use Placeit’s templates to incorporate your new t-shirt design using this technique. All you need to do is choose your t-shirt color, upload your design, and the software will automatically create your cinemagraph.

They’re really versatile and can work well as header videos for your website, for social media ads, or to bring something fresh and dynamic to your newsletter.

How to Make a Logo

As you can see, in today’s world, you don’t have to be a designer or have a huge budget to launch your own t-shirt business. By getting to grips with  logo templates, you can not only design the branding for your own business, but you can also create the products and then market them to potential customers, simply and quickly, and without sacrificing quality.

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