How to Promote Your Twitch Channel

Discover how to get more followers and subscribers on Twitch, and how to design your Twitch channel so that it looks polished and professional.

Portrait for Hermione WrightBy Hermione Wright  |  Updated February 15, 2021

With more than 15 million unique daily visitors, Twitch is big business. And with Fortnite streamer Ninja earning a staggering $500,000 a month from the site, there’s an opportunity to turn your love of gaming into something seriously lucrative with your own Twitch channel. If you want to set up or grow a Twitch channel, and maybe even land a sponsorship, the volume of users indicates the competition but also the potential. Read on to find out how to get more followers and subscribers on Twitch, and how to design your Twitch channel so that it looks polished and professional.

How To Design a Twitch Logo

Your first step should be to create a gaming logo that makes sense for your brand and channel. Look at DrDisrespect’s logo for example, which hints at his mysterious persona:

DrDisrespect’s logo

To create your own, there are two great options:

  1. You can use Placeit’s Twitch logo maker, where you can choose from thousands of templates that can easily be customized based on the message you want to get across. The best thing about this is that you can create Twitch channel art without any graphic design experience, and you don’t need expensive design software.
  2. Or you can try Envato Market and download templates from there. Many of these will offer more customization options than the templates on Placeit, but you need software like Adobe Photoshop to use this option and it’s not intended for beginners. If you have a subscription, you can also use Envato Elements to download unlimited templates.

Twitch Logo Maker and Templates

Read on for examples of some of our favorite logo templates:

Simple logo from Placeit

If you want to keep things classic, try this Placeit Twitch logo template that focuses on a controller. The template allows you to scroll through various controller options and pick one that represents you.

Retro logo from Placeit

This nostalgic template focuses on the classic arcade console and uses an old school font to match. You can easily adapt the background, either choosing from the selection available in the template or uploading your own to Placeit. Gamers RetroGameQuest and RetroPixelShow use retro imagery like this in their channels.

3. Animalistic Logo

This fearsome-looking wolf from Envato Elements is a good start for a logo if you want to hint at the aggressive style of your game play. Plus, using animals in logos is a popular method on Twitch, with users like WolfsGoRawr and PenguinJinx choosing to do so. You can select from a range of options, including a bird, a wolf, or a horse. As with all the templates, you can also amend the font and color scheme to suit your style.

How to Make a Twitch Banner

Once you have your logo, the next thing you need to do is set up your banner. Just like the logos, you can create your own using Placeit’s Twitch banner maker, or you could opt for templates from Envato Market or Envato Elements. The banner is in a prominent position on your page (right at the top) so it’s a great opportunity to catch the eye of potential subscribers while sharing key information such as your social media channels and any sponsorships you’ve secured. Check out top Twitch influencers SodaPoppin and NightBlue3 who have used this tactic well.

Twitch Banner Maker

Placeit’s Twitch cover image maker has loads of choice so you can design one that really represents you and your style of play. We’ve selected some of our favorites:

Out of this world banner from Placeit

The planet Jupiter is the focus of this effective banner, which includes space for your Twitch name and social media channels, as well as a call to action that invites people to subscribe. All the information is editable and you can choose from a selection of other-worldly images.

Bold banner by russgfx

This Photoshop banner from Envato Market is super sleek, and has space for all your social media channels. With a metallic look, it’s bound to catch people’s attention.

How To Grow Your Twitch Channel

If you love gaming but are wondering how to get viewers on Twitch, read on for some top tips.

  1. Remember Social Media
    Especially in the early days of your channel, it’s important to use your established social media channels to grow your followers. Twitter and YouTube are especially useful as they’re most popular with fellow gamers. When you post, include details of upcoming streams so followers know when to tune in.
  2. Post in Forums
    Find gamer communities in sites like Reddit and let them know about your channel and why they should follow you.
  3. Use Moderator Bots
    You want to make sure your stream is useful as well as entertaining, and ensuring users’ questions are answered is one way to achieve that. Twitch top channels like DarkViperAu use this tactic. There are loads of moderator bots available, including Streamlabs Chatbot and Nightbot, which answer common questions, block swear words, and even take music requests.

So, there you have our top tips for growing on Twitch, and everything you need to take your artwork to the next level. Visit Placeit to start making your logobanner and offline banner, or if you have access to Adobe’s software, you can try Envato Elements or Envato Market for customizable logo and banner templates, as well as other brand assets.

Enjoy the process, and best of luck in making your channel a big success!

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