How to incorporate the 2018 Pantone Color of the Year, Ultra Violet, into your design work.
The 2018 Pantone color of the year is Ultra Violet, an ‘inventive and imaginative’ shade of purple.
It’s a shade that Pantone calls complex, contemplative, provocative, and thoughtful. In their dramatic unveiling of the 2018 Color of the Year, Pantone makes references to pop culture, politics, and the cosmos. It’s a tall order for a color, but we’re on board.
Whether it’s just a color trend, or more of a ‘way of life‘, we think it’s a color that’s definitely on-trend this year. At Envato, we’ve seen a plethora of purple designs on our marketplaces, and on Envato Elements. We’ve also seen a stellar amount of space-inspired websites and space-inspired graphic designs.
The Color Psychology of Ultra Violet
From Green to Purple: an Envato story
Last year’s Pantone color of the year, Greenery, shared a suspicious resemblance to the shade of the Envato logo. But for the last year, the Envato design team has been harboring a slight obsession with purple shades. We’re not saying we’re trend-setters, but…
Here’s a curated collection of designs on Envato Elements where the Pantone 2018 Color of the Year is dominant.