A product video will help you launch your product with a bang. Discover our roundup of the best product video templates.
A product video is a great way of launching your new idea with a bang. Instead of explaining your new offering with a wordy blog post, a video allows your customers to see exactly how your product works and why it’s awesome.
The best product videos stick to three key principles:
- They show the product in action
Show, don’t tell! If you’re promoting a product using video, you need to show the product being used. - They’re short and sweet
Keeping things short serves two purposes: it condenses your product down to the core features, which helps focus the video, and it significantly increases the chances of your audience watching to the end. - They show the value of the product
The goal is that your viewer imagines themselves using the product and understands how it will make their day better, which ultimately leads to a purchase decision.
One of the best examples of a product video that follows these principles comes from video communications company, Zoom. It’s less than 40 seconds long, demonstrates how easy the product is to use, and highlights how it contrasts to clumsy video conferencing apps (i.e. Zoom’s competitors):
Discover more examples of great video advertising as we chart the top 10 video campaigns, from Nike, Michael Kors and Häagen-Dazs in our Video marketing Guide.
How To Create A Product Promo Video
As a product marketer, you have to pick and choose what you spend your time working on before a launch. When time is limited, you’re likely to look for a helping hand with certain parts of your project.
But that doesn’t mean that you have to hire an agency to produce your product video. Instead, take advantage of templates and you won’t have to create your video from scratch to get professional results.
If you’re already comfortable using tools such as Adobe After Effects, you can save time with pre-built templates. Most of the work is done for you – you just have to drop in your assets.
Envato Elements is an all-you-can-download service for creatives that features thousands of video templates, including some of the best product demo video options.
10. Elegance – Product Showcase by NeuronFX
Elegance is a product animation video with a mix of the most popular elements you’ll see in product demos. Just mix and match footage, imagery, and the built-in graphics.
9. Mobile Product Promo by DannySkinner
More apps are being launched on mobile than ever before. The most popular mobile app promo videos in this space enable you to show the app in action, including this After Effects template.
8. Interior Product Promo von Treedeo
A video for interior designers or homeware brands to promote spaces.
7. Minimal Product Promo by VismovTV
A template with a minimal design to put your product in the focus.
6. Stylish Product Promo by Renname
A clean and stylish product promo template designed for home furniture.
5. Product Promo by templatesbravo
Showcase new products available on your online shop with this template for mobile.
4. Corporate Business – Product Promo by VProxy
Demonstrate the value of your corporate services with this video.
3. Mobile Product Promo by DannySkinner
An easy edit template with flexible colors, background, text and shapes.
2. Product Promo by Renname
This colorful product promo is great for fashion and accessories brands.
1. Product Promo by templatesbravo
Top of the list is a Premiere Pro template to help online shops showcase their new products via mobile.
No matter how you choose to build your product video, get a head start over less savvy creatives. Envato Market and Envato Elements are great for those with video editing experience, while Placeit can help you produce a video from scratch, in-browser, with no prior video production knowledge required.
