Video isn’t a one size fits all format. To reach the right audience, you need to know how to make and distribute videos across different channels.
The use of video on social media has skyrocketed over the past few years, driven by:
Social media video marketing, however, isn’t just a matter of creating a few videos and sprinkling them around various social media platforms. If you want to implement an effective video marketing strategy for your business, you need to know how to make videos for different social media channels, and you need to identify the best video marketing platforms for reaching your ideal audience.
As a general rule, the more video marketing channels you use to share your content, the better. However, if you’re publishing your videos on channels that aren’t relevant to your target market, you’re wasting time and money because your potential customers are simply not going to see your videos. So it’s important to do your research, find out which social media channels your audience likes to hang out on, and create videos specifically for that channel that will grab their attention.
Here are a few video marketing tips to help you create just the right videos for each channel.
As the second-largest search engine after Google, and with almost 2 billion active users, YouTube is currently the most powerful video channel for marketers.
If you’re just getting up to speed with social media video marketing, here are our top 5 YouTube marketing tips to help you create effective videos that catch the attention of your target audience.
For more detailed YouTube marketing tips, read Learn How to Promote your YouTube Channel next.
Though YouTube is the powerhouse of video marketing channels at the moment, it is by no means the only option out there. Here are a few of the most popular alternatives:
Posting videos across multiple video marketing channels isn’t a one-size-fits-all affair. Each platform requires different video dimensions and lengths, and you need to be aware of these during the video creation process in order to make a video that will display optimally on each platform.
|Total Watch Time|
Top 5 Videos by Views
|Minimum size: 640 x 480 pixels|
Maximum size: 3840 x 2160 pixels
Aspect ratios: 16:9 and 4:3
Max. length: 12 hours long (verified accounts only)
Click the link for more on YouTube's Current Specs