{"id":102364,"date":"2026-07-06T16:49:58","date_gmt":"2026-07-06T06:49:58","guid":{"rendered":"https:\/\/elements.blog-cms.envato.net\/?p=102364"},"modified":"2026-07-08T16:42:17","modified_gmt":"2026-07-08T06:42:17","slug":"sports-luxe","status":"publish","type":"post","link":"https:\/\/elements.envato.com\/learn\/sports-luxe","title":{"rendered":"Sports luxe: How sport and style team up for summer 2026"},"content":{"rendered":"\n

We\u2019ve seen this luxury trend in action across professional sport branding and social media campaigns, from unexpected World Cup fashion collaborations to Formula One’s luxury lifestyle marketing, with sports luxe presenting novel opportunities for marketers looking to target fresh audiences who may not be traditionally interested in sport. <\/p>\n\n\n\n

So don\u2019t be left at the starting line\u2026dive into the sports luxe trend with our in-depth trend report for designers and marketers.<\/p>\n\n\n\n

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\n Mockup – Luxury Event Ticket <\/h3>\n\n
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What is sports luxe?<\/h2>\n\n\n\n

Sport style goes high-end this summer with the sports luxe aesthetic. Tracing its roots to streetwear and athleisure, the sports luxe aesthetic is a more polished take on sport fashion, with the trend moving across to branding, design and marketing in 2026. <\/p>\n\n\n\n

Sport-as-lifestyle is nothing new, but the sports luxe trend takes athleisure to glamorous heights this year. Movie stars, lifestyle branding and catwalk styling translate the sport syntax into something far more luxurious. It\u2019s less baggy tracksuits and more tennis couture!<\/p>\n\n\n\n

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