Instagram Shops

With more people than ever turning to the Internet to make purchases, Instagram shopping makes perfect sense – you can set up an Instagram Shop as a storefront for your products for free, and your customers can buy and checkout without ever leaving the app! This means that you can create an essentially frictionless shopping experience and grow your customer base.

An Envato Elements subscription can be the perfect tool if you’re planning to add an Instagram shopping feature to your account. With one creative subscription, you can access unlimited templates for banners, mockups, and more–plus everything else you might need to nail the branding for your Insta Shop in no time. So what are you waiting for? Prepare to start selling with shops on Instagram!

What are Instagram Shops?

Instagram Shops are customizable shopfronts that allow customers to shop with you directly without leaving the Instagram app.

You can organize your products into themes or collections in your Instagram shopfront, and for each item you include for sale you can create a detailed product page, including a description, price, availability and other essential information. Make use of carousel posts to tag multiple products in one image which then appear in a dedicated shopping feed on your profile.

With over 70% of consumers looking to social media when it comes to shopping inspiration, an Instagram shop is a logical next step for those wanting to build on their Instagram brand and encourage followers to buy with confidence.

There’s also a Live Shopping feature for checkout-enabled businesses where you can advertise products through Instagram Live to establish your brand and build trust with your audience.

Instagram Shop Templates

How your Instagram Shop looks and feels is so important to your brand. That’s why we’ve curated some of the best design templates to help ensure your shop has maximum impact.

Instagram Carousel, Stories & Banner Templates​

From templates to nail your Instagram stories to ecommerce banner templates, deck out your Instagram shop in style ready for the customers to come swiping in.​

A set of Photoshop templates that are professional, and modern. Specially designed for Instagram Shops, this pack includes 15 easy-to-edit social banners, plus free fonts.


Create seamless, swipe-able posts for shopping with these Photoshop templates for Instagram. Use all five pictures in one post or you can try posting them individually to get a puzzle effect!


This template uses smart objects and vector shapes, meaning it’s quick and easy to change the look to suit your brand. Featuring an impressive 12 options.


With over 20 designs included, this template has plenty of variety to keep your shop looking fresh. The templates include free fonts and images, and the text and colors are all editable.

Perfect for bloggers, travellers and other creative businesses, this pack includes five projects with the images, text and background on separate layers for easy editing!


A bright and bold design with seven Instagram Story designs included. You can edit these templates in Illustrator or Photoshop – just add your media and any special offers. 


Instagram Shop Product Mockups​

Product mockups are a great way to demonstrate how the things you sell look and work in real life situations. The perfect solution to not having a bricks and mortar retail option.

Create an awesome Instagram Shop mockup with this Photoshop template set. Add your design to a range of products, for a stylish and professional branding presentation.

Get ready to master your use of Procreate fonts with this comprehensive guide. You’ll learn how to add fonts to Procreate and how to use them in your projects.

A pack of almost 400 items to help you create outstanding visuals for your Instagram Shop. Each item includes three PNG files, plus there are 20 seamless paper textures to use!

How to Set Up Instagram Shopping

If you’d like to know how to set up Instagram shopping or how to add shopping to your page, here are some tips.

First, you must have a business or creator account if you don’t already. Then you’ll need to link a Facebook page, upload your product catalog and submit your account for review to Instagram.

As well as the mechanics of setting up your Instagram Shop, it’s important to give careful consideration to your branding and merchandising. Everything on your profile should look consistent, from the banners to the profile picture, and your product images. Even though each product might be different, you can still present it in a way that fits with your overall style – and using templates can help ensure that everything looks and feels like it’s completely on brand.

More on Instagram Shopping

Instagram Stories are a vital part of your social media toolkit. Take the stress out of creating an engaging, professional Instagram Story with our top 10 templates.

Get to grips with Instagram Reels with this great guide. Learn how to use Instagram’s alternative to TikTok, and how to grab attention with the coolest Reels templates. 

Keep up with Instagram’s ever-changing trends, features and formats with our roundup of what’s hot – including everything from those fiddly puzzle grids to super cool crafty content.

If you want to stay ahead of the social media game , then you’ll love our predictions for what’ll be big this year, including a look at social commerce and short form video.

Make this year a winning one for you by checking out our marketing trends predictions for 2021, such as brand activism and how to get to grips with Google’s new ranking system.

Keeping up with ecommerce trends can be vital to your business. Here, we look at the pivot to online shopping, how video content can boost conversations, and customer service chatbots.

One subscription.
Unlimited downloads.

© 2023 Envato Pty Ltd. Trademarks and brands are the property of their respective owners.