Create with Social Media Templates

Welcome to our social media templates hub–a one-stop-shop for marketers, small businesses, and creators looking to create high-quality social media content. In this hub, explore the benefits of templates for social media, the process of social media content creation, how to create social media videos, best practice considerations for social media post design, and so much more!

If you’re creating content for social media, including Instagram, TikTok, Facebook, and YouTube, get to grips with the best content creation tools for social media: social media templates. From Instagram story templates and TikTok templates to YouTube banner designs and Facebook cover photos, explore your ultimate social media toolkit in our library on Envato Elements.

What Are Social Media Templates?

Social media templates are pre-designed grahics or videos you can use to upload to your social media accounts to share content. Similar to other template types like video, social media templates are pre-made files that you can modify according to your needs. They come in many forms such as images (like social media post templates), videos (like Instagram stories or Reels templates), or even banners (for YouTube and Facebook).

By using a social media template and customizing it with your own text and branding, you can save time when creating content for social media to produce professional-looking graphics and videos. This makes consistency and branding across channels much easier than if you had to come up with different social media designs for each platform every time you made a post.

Benefits of Social Media Templates

Save time

Don’t reinvent the wheel every time you need to create social media images or video.

Brand recognition

Your audience will know who it’s from in an instant with branding templates for social media.

Professionally designed

Lean on our community to help create social media graphics that are high-quality every time.

Highly engaging

Make an impression and stay up-to-date with the latest social media post design trends.


Ensure that your content is optimized for the platforms you use, from Instagram to TikTok.


Produce consistent content time and time again without breaking a sweat.

Who Uses Social Media Templates?

There’s no one size fits all—that’s why social media marketing templates have something for everybody.

Photos of social media users

Social Media Content Creators and Influencers

Professional creators and influencers rely on social media graphics to produce and post regular content. Using a social media content creation tool helps ensure what they share always has that “wow” factor.

Entrepreneurs and Marketers

Marketers and savvy entrepreneurs use social media marketing tools for small businesses to save time and improve organic reach. With the right strategy and content, anyone can build their social media brand.


Organizations that are strapped for time and funding can produce top-quality content without the large price tag. Having quality social media graphic design assets increases awareness and engagement.

Types of Social Media Templates

Explore the other pages in our hub and learn why and how to use social media video templates and post templates for a range of social media platforms, including Instagram, TikTok, Facebook and YouTube.

Instagram is the go-to for marketers and influencers building their brand. In our Instagram hub, find templates for reels, stories and posts, and learn how to use them.
Tik Tok is the home of short-form video—master this type of content and stay on top of the latest trends. Discover templates and tips for TikTok in our TikTok hub.

Facebook is a dynamic tool with a plethora of options for content creators. Save time on the platform with tips on how to use templates for social media posts and video.

YouTube is constantly expanding, offering creators more types of video content than ever before. Start creating video content for social media platforms like YouTube.

Trending Social Media Templates

Stay on trend with some of the best videos and graphics for social media available on Elements.

This social kit includes 15 templates designed for product marketing, and they’re all compatible with Instagram, Facebook and twitter.
Develop killer promotional content and choose your favorite transitions, trending graphics and color palettes with this template pack.

Marketers can share their expertise and create content for social media with an easy-to-use Instagram carousel template.

Check out straightforward and simple design ideas for your stories content; keep the message clear and followers engaged.

This social media banner design–featuring a clean and unique layout– is the perfect way to stand out and introduce your company.

If you’re looking for chic social media design templates, this stylish pack is ready to shape your next launch or edit.

Get to Grips with Social Media Marketing

Nail your social media strategy and create content for social media with advice from industry experts.

Social Media Marketing Guide

Social media is a rapidly expanding and changing landscape, which means it can be hard to keep up with the latest trends. Many are left wondering: How do I create a social media strategy for a brand? It all starts with understanding what the benefits of social media are for your business, and how the channel can help you achieve your goals. No matter your skill level or experience, implementing an effective social strategy is possible. If you are looking to refresh your knowledge or start from scratch check out our comprehensive social media marketing guide.

How to Drive ROI on Social Media

Learn how to maximize return on your social media strategy and content investments.

The creative assets you produce for your social media platforms–from social media video to graphics–plus the time you spend creating them are all important investments into building your brand on the channel. Learning how to leverage these investments and maximize return is key to driving successful business and making the most of each platform. This includes focusing on the highest quality assets, regularly performing AB and multivariate tests, using the right social media design tools, and auditing and evaluating your social data. With consistent tracking, and a solid team and strategy you can succeed and drive business. For more, explore this guide that explains exactly how to build a social media marketing strategy and then optimize for ROI.

Social Media Tutorials

Discover must-have social media marketing tips for business, creators and more.

Achieve social success with our top tips for small businesses. Follow our step-by-step guide to build your marketing plan for social media.

Building a strong and recognizable presence on social media is essential for brands. We spoke to industry experts for advice on how to do it.

Make social media design painless—these quick social media hacks and template designs will add flare and creativity to your content.

Want to promote your social media platforms on your website? Follow this tutorial for the key steps on how to add or personalize social media icons for your favorite WordPress theme.

Fuelled by TikTok, Instagram and other players, social media video is more popular–and powerful–than ever. Discover how to create awesome vertical videos for social media.

Agonizing over which image to post next? This is a universal problem and believe it or not there are some tips to help you decide how to select visual content to share on social media.

Social Media Template Collections

Need to create social content quick-fast? These collections of templates for social media should be your first stop.

Watch the video to discover some of the best social media marketing templates to enhance your social platforms. Each template is hand picked for its amazing design and ease-of-use.

Social banners are like business cards on platforms such as Facebook, and YouTube. This collection has something for anyone who wants to make a good first impression.

Take a look at what affordable options there are for social content. This list hosts some of our premium templates available with an Envato Elements subscription, plus a few freebies!

Social Media FAQs

Download the template you want to use, whether it’s a social media logo animation or social media post design. Now open your chosen software (e.g. Photoshop, InDesign or other) and open the template file. Use the normal editing features of your software to update the text, images, and elements of your template to suit your project needs. Finally you can render the file, save and upload it to your social platforms when you’re ready to publish it.

Social media templates can save you time and money, and also enable you to create consistent and engaging content for your social platforms.

Yes, once you’ve edited the template to suit the post you’re looking to create, you can save and upload your template to your desired platform.

You can either create social media graphics from scratch in a software such as Adobe Photoshop, or you can download pre-made social media designs which are often compatible with the Adobe suite and other software and can be edited to suit your brand style, fonts, imagery and messaging.

Social media video is becoming an increasingly popular content type on social media. The style, format and level of production of videos for social media differs between platforms. Do some market research and discover what social media video trends are resonating with your audience before you develop your video content.

These are the latest image and video size requirements for feed posts on social media:

Instagram: Image width of 1080 pixels with the height between 566 and 1350 pixels. Video should be at least 1080 x 1080 pixels. 

Youtube: Profile image size of 800 x 800 pixels and banner image minimum size of 2048 x 1152 pixels. Video needs to be a minimum of 1280 x 720 pixels to meet HD standards. 

Facebook: Recommended image size of 1,200 x 630 pixels and minimum of 1080 x 1080 pixels for video.

TikTok: Profile image has to be minimum of 20 x 20 pixels while video must be 1080 x 1920 pixels to upload.

Good social media design comes down to having a solid creative team or bank of social media branding templates at your disposal. Make sure your social media graphic design and video production is high-quality, consistent, aligns to your brand identity, and resonates with your following.

A social media strategy is essentially a plan on how to achieve your goals, whether it’s to increase brand awareness, engage new customers, or drive conversions. Having a strategy for a particular campaign or initiative, ensures the activity ties into your broader social media efforts, and that any visual components or social media graphics are targeted for the platforms and placements you decide to use. A social media campaign strategy should include objectives, budget, timeline, targeting, platforms, tactics, key messaging, and how you’re measuring success (KPIs).

Used with Social Media Templates

Use all the tools at your disposal to build original and engaging social media content.

Set the tempo with unlimited downloads of music for social media videos and easily find the perfect pitch for your content.

Share your message with first-rate social media stock images. Simply browse our extensive library and download your favorite.

Gain access to quality graphics, including thousands of pre-made social media icons, backgrounds, and illustrations to choose from.

Why Creators Love Envato Elements

I absolutely love Envato Elements because I can find everything I need for videos, print ads, social media ads, and more! And such variety!

Amy Little
Submissions Editor

I always find what I’m looking for to make my marketing campaigns, newsletters, and web pages look amazing. I feel my creativity heightened by just logging in. Thanks for providing a place for graphic artists to post content that marketers like me can find and use!

Nicole Bridgham
Marketing Manager

Envato Elements has so many assets and templates that make my job as a marketing/social media coordinator so much easier and MORE FUN!

Holly C
Marketing Coodinator

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