Video production is a collaborative process that’s creative, complex and fast-paced. It requires attention to detail and a good deal of planning ahead. Understanding what goes into a successful production is key to developing outstanding video content for social media, film, and much more.
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Video is an effective way to share information and tell a story. Here are some of the more popular types of video projects.
With more than 122 million daily users and 1 billion hours of content watched every day, YouTube is the perfect platform to get eyes on your videos.
News videos need to provide context in the form of images, footage, and text. They should be concise, fast-paced, and feature eye-catching visual material.
Promotional videos are used in marketing for sales purposes, usually for a brand, product, or event. Advertising videos are highly stylized and visually eye-catching.
Brands, businesses, and YouTubers love video slides for presentation and promotion. Slideshows are easy to make and have a wide range of uses.
Live action combines animated and photographic effects with real-life footage. It’s a popular choice for animation studios and filmmakers, offering unlimited possibilities.
In a music video, songs are paired with visual imagery to add aesthetic appeal and effect. These videos often complement an album or an artist’s personality.
Explainers are great for businesses, corporate meetings, and classrooms. Animated effects make digesting large amounts of information much easier and a little less boring.
Documentaries diverge from narrative structure to document reality through artistic expression. It’s a highly regarded medium that requires a lot of research and filming.
Writing a video script can seem like a daunting task, but all it takes is a little practice!
1. First, identify your video format and your audience. Consider what they need and how best to reach them with your video.
2. Keep it simple—scripts shouldn’t be overworded and should be easy to understand. Make sure it has a clear beginning, middle, and end.
3. You need a hook. Start strong because the first few seconds are the most important for reeling your audience in.
4. Good storytelling is all about building momentum. Well-told stories use imagination, emotion, and suspense to take their audience on a journey.
5. Remember to include the visual elements of your video in the script—from music and camera angles to location and character directions.
Storyboarding is a fun and visual way to map out a video project. The best part is—you don’t have to be a visual artist to do it.
When it comes to storyboarding, the expectation is for a basic outline of the scenes, it’s all about planning and communicating your artistic vision. So what is a video storyboard?
Storyboarding is a part of the pre-production process and shows what each scene of the video will look like. They look similar to a comic strip, with each square representing one scene and a section for corresponding text and graphics underneath.
Wondering how to create a storyboard for a video? Well, it can be done in four simple steps…
1. Create a template with evenly spaced boxes and room for text at the bottom. You can use physical or digital storyboards, it’s really up to you!
2. Add a small amount of text to each scene—either the script or some suggested dialogue.
3. Sketch your story in whatever medium you are comfortable working with—it doesn’t have to be a work of art.
4. Include additional notes like stage directions, music, or transitions. Remember you want anyone reading to visualize the final product.
Find the right tips, tutorials, and templates to create eye-catching video content and boost engagement.
Video production works in three phases: planning, creation, and editing. Learn how to navigate the production process and take your video from concept to delivery.
Customer testimonial videos are convincing and effective marketing collateral. Discover how to create effective testimonial videos as well as some helpful marketing tips.
Become a natural at producing your own tutorials and start sharing your expertise with confidence. Discover top tips for complete beginners and professionals.
Perfect the art of the promo! Product marketing can make or break your revenue and following, and we’ve got all the tips you need.
Find the right format for your video and discover how to save on costs at every stage of production with Envato’s video marketing experts.
Stay ahead of the game with industry-standard production tools. Explore our essential video toolkit, including everything you need to plan, execute and succeed.
Video production is the entire process of creating video content for distribution in film, television, social media, and more. It’s a competitive and thriving industry because brands and businesses need high-quality videos to reach their audience. Video production is a skill that industry experts take years to learn and build a network.
Video production is made up of three distinct phases: Pre-production—where staff, scripts, production costs, and schedules are decided; Production—which involves filming and acting; and Post-Production—where you bring your commercial, film, or content to life.
Video productions are long-haul projects that require a lot of thought and planning. Make sure to establish your objectives, research your audience and write a production brief. This is the time to consider your overall message and long-term deliverables.
Pre-production involves screenwriters that write the initial script and producers that take care of logistics like location, contracts, and budget. Production includes the directors who have creative control and oversee filming; they need a team of art directors, cinematographers, actors, and costume designers. Editors take care of the post-production editing and sound design phase.
Video content can dramatically increase brand awareness and audience engagement. Start creating your own with our comprehensive tutorials and stylish templates.
Add personality to your content with thousands of unique video templates. Every design is completely customizable, so the final product is always engaging for your followers.
Editing software has varying capabilities and uses. Check out our compatible templates and find the right program for your production needs and skill level.
Part of the planning process involves choosing a program to edit your project. Explore templates for all types of video editing software and learn how to use them below.
Post-production is when your video comes together and you’ll likely require a range of assets in this stage or creation.
Is your video missing something? Set the scene with clinking glasses, a cheering crowd, or something more obscure. Explore thousands of royalty-free sound effects now.
Add visual impact to your video with unique graphics. Our library of graphics has been crafted by professional designers, and can be layered with video templates.
Music is crucial for engaging your audience and telling your story. Create a killer soundtrack for your video with our huge library of royalty-free music tracks.
“We love Envato Elements. It is an integral solution that has allowed us to optimize our development times in design, video, and multimedia. Long live Envato Elements!”
Leonardo Cofré Z, Monster Movement
“We use Envato Element items basically on a daily basis. From downloading sound effects, stock videos, graphics and so much more. Envato Elements definitely comes in handy and makes my work so much easier when I need to tackle bigger projects that involve commercial work because the wide variety of video templates that are available are super easy to use.”
Atzimba Palomares Barriga, iHeartMedia
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