How to Choose a YouTube Niche
That’s where Envato comes in. We provide both successful and aspiring YouTubers with comprehensive guides, creative resources, and support when it comes to choosing a niche and starting a YouTube channel. Whether you’re brand new to YouTube or you’re looking to rebrand an existing channel, our extensive library of resources will help you on your path to success.
What is a Niche on YouTube?
A niche is a category or genre that YouTubers focus their content on. Niches can be as broad or specific as creators like, with popular choices including gaming, food, music, fashion, and beauty. Once you’ve chosen a niche, you can communicate it with your audience through visual cues like channel art, thumbnails, openers, and logo reveals.
If you’re looking for niche-specific templates and customizable YouTube assets, access to a creative library like Envato Elements is a must-have. With a monthly or annual subscription, you can enjoy unlimited downloads of video and graphic templates, royalty-free audio, and more to help cement your niche, target the right kind of subscribers and grow your channel.
Types of YouTube Niches
Trending Templates for Gaming Channels
Trending Templates for Tutorial Channels
Trending Templates for Music Channels
How to Find Your Niche on YouTube
1. Consider your interests
2. Evaluate your expertise
3. Determine your goals
4. Explore trending niches
5. Research your competition
6. Test your idea
How to Appeal To Your Niche
One of the benefits of choosing a niche is tapping into an existing audience who are hungry for content. But in order to appeal to this audience, you’ll need to incorporate the clear signals, design elements, and video tropes associated with the particular niche you’re targetting. For example, viewers will expect a documentary video to include a selection of lower thirds, while a tutorial video is generally split into steps or sections separated by transitions, typography, or music.
Professionally-designed YouTube assets and templates can help you incorporate these elements into your videos with ease. From banners to thumbnail designs, video templates, and royalty-free music tracks, these elements can help you establish your niche and communicate it to your audience from the second they land on your channel.
How to Get Started on YouTube
YouTube FAQs
Which niche makes the most money on YouTube?
Some of the most profitable niches on YouTube are gaming, beauty, fashion, food and cooking, fitness and nutrition, and product reviews. While there is an opportunity to make money in all of these niches, remember—every YouTube channel is different and will have a completely different CPM (or cost per 1,000 impressions) potential depending on the number of subscribers your channel has and your average view count.
Do you need a niche on YouTube?
While a niche isn’t compulsory, choosing one overarching theme or topic for your channel will help you target the right audience and get the views you need to monetize your content and become a pro YouTuber. YouTuber channels without a niche run the risk of being too broad or general to appeal to any one subscriber base.
What is a good YouTube niche?
A good YouTube niche is sustainable. YouTubers create many hours of content each year so it’s important that your niche excites you now and will continue to hold your interest into the future. The best niches are also tailored to your goals—for example, if you’re intending to turn your YouTube channel into a lucrative career, your niche should be highly profitable. Similarly, if your channel is a passion project, your niche should be in something you’re truly passionate about.
Further Reading
Your YouTube Toolkit
From transitions to lower thirds and subscribe buttons, our professionally-designed templates can help you create valuable content & boost subscribers. Learn how to use Video Templates.
Meet the Experts
“If Batman was an artist, Envato Elements would be his Batarang. It’s the most effective tool I use when prepping a new piece of art or a video. When creating a new piece I often test out two to three rough image compositions, so having multiple assets, including 3D objects, helps me test out ideas and work out any issues that might appear down the line. From a video perspective, the graphics, video templates, sound effects, and music assets are useful to any budding YouTuber wanting to add a professional polish to their new channel or video.”
Why YouTubers Love Envato Elements
Unlimited downloads
Simple licensing for YouTube
Premium quality
New assets added daily
