A niche is a category or genre that YouTubers focus their content on. Niches can be as broad or specific as creators like, with popular choices including gaming, food, music, fashion, and beauty. Once you’ve chosen a niche, you can communicate it with your audience through visual cues like channel art, thumbnails, openers, and logo reveals.
If you’re looking for niche-specific templates and customizable YouTube assets, access to a creative library like Envato Elements is a must-have. With a monthly or annual subscription, you can enjoy unlimited downloads of video and graphic templates, royalty-free audio, and more to help cement your niche, target the right kind of subscribers and grow your channel.
One of the benefits of choosing a niche is tapping into an existing audience who are hungry for content. But in order to appeal to this audience, you’ll need to incorporate the clear signals, design elements, and video tropes associated with the particular niche you’re targetting. For example, viewers will expect a documentary video to include a selection of lower thirds, while a tutorial video is generally split into steps or sections separated by transitions, typography, or music.
Professionally-designed YouTube assets and templates can help you incorporate these elements into your videos with ease. From banners to thumbnail designs, video templates, and royalty-free music tracks, these elements can help you establish your niche and communicate it to your audience from the second they land on your channel.
Some of the most profitable niches on YouTube are gaming, beauty, fashion, food and cooking, fitness and nutrition, and product reviews. While there is an opportunity to make money in all of these niches, remember—every YouTube channel is different and will have a completely different CPM (or cost per 1,000 impressions) potential depending on the number of subscribers your channel has and your average view count.
While a niche isn’t compulsory, choosing one overarching theme or topic for your channel will help you target the right audience and get the views you need to monetize your content and become a pro YouTuber. YouTuber channels without a niche run the risk of being too broad or general to appeal to any one subscriber base.
A good YouTube niche is sustainable. YouTubers create many hours of content each year so it’s important that your niche excites you now and will continue to hold your interest into the future. The best niches are also tailored to your goals—for example, if you’re intending to turn your YouTube channel into a lucrative career, your niche should be highly profitable. Similarly, if your channel is a passion project, your niche should be in something you’re truly passionate about.