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UX Workflow - Empathy Map
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Empathy is a crucial part of human centered design.

“UX Workflow – Empathy Map” is a clean, creative and professional document design that helps synthesize user research data, allowing designers, stakeholders, marketers, product developers and rest of teammates put in someone else shoes in order to build empathy with end users, generating grupal user centered-mindset, approach things from user perspective and provide better design solutions, also keeping team focused and generating multiple collaborative long term benefits.

This document is specially designed for UX requirements, as Paul Baog advises, feel free to adapt documents to different circumstances. 1st UXers challenge is getting our colleagues think about users needs, but 2nd is to ensure they don't forget about them.

This templates is based on modern visual infographic concepts including illustrations, tags, ui elements and handmade emojis icons, being easier to scan, understand and remember and most importantly, share it in a poster format with class, ensuring Empathy Map works as a collaborative tool and benefits didn't end with the workshop.

This template is ready to be edited and used in a matter of minutes, in a print or web format. It’s easy to modify, edit texts, colors, combine icons, ribbons, move or remove elements, play with textures and use your own photo to get a perfect customisation.


  • 4 color schemes: Red-Yellow, Green-Black, Blues, Black-White
  • Original Icons Included: handmade icons from my portfolio to enhance presentations
  • Well organized in layers and named properly
  • Simple to customize with basic skills
  • Ready for online, print and multimedia projects
  • 100% fully resizable vector files
  • 100% made with free resources
  • Info file with links included


  • Illustrator (CS5 or more)
  • EPS10 (Compatible file)
  • Sizes: DIN A4 and US Letter

Use Empathy Map document and take your UX process to another level! And don’t forget to take a look at my other UX themes!

  • Applications Supported

    Adobe Illustrator
  • File Types

    AI, EPS
  • Color Space

  • Orientation

  • Additions

    • Documentation Included
    • Vector
    • Layered
  • Commercial License

    Further Information

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